I came across this video today and thought it was a brilliant example of how a celebrity like Arnold Schwarzenegger can use his brand to raise money for charity in a fun, exciting and unique way.
Basically Arnold held a contest last year where people who donated had a chance to win a trip to meet him and to do fun and crazy stunts with his TANK!
Yes, you read that right… a TANK!
Check out the video here:
As you can see in the video, Arnold is back at it again – except this time the lucky winner will not be crushing things with Arnold’s tank, but instead blowing things up with Arnold!
I think the whole concept and idea and the execution behind this project is an awesome example of the power of properly utilizing branding, online marketing, social media and good-ol-fashioned FUN to do something worthwhile for a good cause.
It all starts with developing a brand for yourself, and in my opinion one of the best ways to establish yourself as a brand and to build an audience is through blogging.
Once you establish your brand, there are so many positive things you can do with it – just like Arnold did – simply thinking outside the box a little bit.