Are you struggling to generate leads for your network marketing business?
Wondering if blogging can help?
There are many different was to generate, or even buy leads for a network marketing business, but using a blog can be more effective than almost any other method of generating leads.
Here are a few reasons why…
Blogging Builds Rapport and Trust With Your Network Marketing Leads
There’s no shortage of lead companies out there trying to sell leads, or lead generation strategies that promise to deliver leads for your network marketing business.
However, the main challenge with buying leads or even generating them using various different methods outside of blogging is that those leads are essentially cold and you have absolutely no rapport with them.
The beauty of using blogging as a strategy for generating leads is that you get to build rapport and warm up your leads before you ever pitch them or try to sell them anything.
For example, let’s say that you are part of an MLM company that sells weight loss products and exercise programs.
Well, imagine if you wrote a blog post which shared 10 tips for relieving muscle cramping after working out.
Now imagine that someone out there was having muscle cramps after working out and they went on Google and searched for a solution and came across your blog.
Now imagine that this person read your article and used your tips to relieve the muscle cramping pain in their muscles.
Guess what? You have now built a little bit of rapport with that person, without ever talking to them. Your blog did it on your behalf!
This person might now feel like they trust you as someone who is at least partially an authority on working out and being fit.
Now, if this person sees a banner on your site or even reads other blog posts that you’ve written where you recommend a weight loss product or a fitness program that your company sells, that person will be MUCH more likely to be inclined to trust your recommendation than if they were just a cold lead who didn’t even know who you are.
In this way, your blog essentially acts as a silent sales person that never sleeps and constantly builds small one-on-one relationships with your readers.
Over time your readers begin to trust you more, like you more and they want to be around your energy.
So then if once in a while you email them or write a blog post promoting a product that your network marketing company sells, the likely hood of them being interested in buying that product is going to be much higher now that they know you a bit more, trust you a bit more and no longer see you as just a sales guy trying to sell them something.
Blogging Can Generate Leads Virtually For Free
Another great benefit to blogging as a method of generating leads for your network marketing business is that by blogging you can generate leads virtually for free.
As you begin to create blog content and you use a search engine optimized blogging platform like Kalatu, your blog posts will begin to start ranking in the search engines.
Search engines like Google have the ability to send you an incredible amount of free traffic, provided that your website is properly optimized for search engine rankings and your content is valuable to your readers.
If you write blog posts which focus on helping people to solve various problems they encounter in life, related to the products or services your network marketing company sells, you begin to develop a loyal following of readers.
As you do that, you’ll start to attract more and more loyal fans and those fans can then be turned into highly qualified, warm leads for your network marketing business.
And the beauty of this is that you can generate these leads very inexpensively, virtually for free, without having to buy leads at premium prices.
Blogging Can Help You Get More Familiar With Your Products
Another great benefit about blogging is that it can force you to learn about your network marketing company’s products in much more depth so that you can blog about them.
They say that if you really want to learn something, then teach it.
Well, blogging is very similar to that.
When you sit down to write about a product that your company has, you may find yourself doing a little bit more research to understand your products just a little bit more than you did before.
This is just something that we naturally tend to do as human beings, and this can be a great advantage to you.
Want to learn about a specific product or line of products your company is promoting? Make a commitment to write a blog post or even a blog series related to that product.
You’ll see that you end up learning something new about that product or line of products so that you can blog about them.
Blogging Can Be a Fun Way to Generate Leads Especially for Introverted People
One of the best things about using blogging to generate leads for your network marketing company is that blogging is very introvert-friendly.
Yes there are other ways of going out there and finding people to prospect for your network marketing company, but chances are that if you’re an introverted person, all of those methods aren’t a lot of fun for you.
Going out there and prospecting people at shopping malls, grocery stores, elevators or just by walking around and talking to strangers may seem like a lot of fun for extroverted people, but for an introvert that’s just not going to work.
Blogging as a method of generating leads is WAY more fun for introverts.
We get to blog about our passions, and use our blogs to generate leads for our businesses, without ever having to leave the comfort of our home!
Here’s an example from just one of my network marketing funnels.
This month alone I’ve generated 778 visitors to my funnel, which resulted in 34 leads for my network marketing business and 11 sales.
I would much rather generate leads like these online using my blog, than to drive around town walking around shopping malls trying to talk to 778 people, hoping to get 34 phone numbers and 11 sales.
How to Get Started With Blogging to Generate Leads
Generating leads from blogging does require some skill and an understanding of how to do it properly.
You can’t just start a random blog and start blogging about what you ate for breakfast this morning and expect for highly targeted network marketing leads to somehow start popping out from a blog like that.
You need to be properly trained and you need the proper tools if you’re going to want to generate leads with your blog.
The absolutely best training I have ever seen specifically for learning how to generate leads by blogging and various other online methods comes from a company called the Empower Network.
I’ve been a member of Empower Network for over a year now and I highly recommend their training and blogging tools.
If you’d like to learn more about what Empower Network has to offer and how to use their tools to generate leads for your network marketing business, click here to learn more.