At the end of last year I made the decision to start blogging daily no matter what.
In fact I have now blogged daily on this blog for 195 days straight.
I have actually REALLY enjoyed the journey of blogging daily and pushing through all the barriers and excuses that have stopped me from blogging consistently in the past.
As awesome as daily blogging on this blog has been, however, there have been some downsides to it.
Too Much Content for People to Keep Up
Firstly, monitoring my subscriber engagement rates and email list click-through rates and chatting with some of my readers has revealed to me that most of my readers on this blog simply can’t keep up with the amount of content I am producing.
I mostly blog about personal development, entrepreneurship, blogging and making money online, and although most of my readers enjoy reading or watching videos about those topics, there is only so much of that content they can consume at one time before needing to take a break to actually IMPLEMENT what I’m blogging about.
Most blogs in the same niche I’m blogging in don’t blog on a daily basis – they usually blog monthly, weekly, or at most 2-3 times a week.
I’ve actually gotten a few fairly successful bloggers in this niche recommending that I slow down my posting schedule and just do 2-3 posts a week so that people can keep up, or even slow things down to 1 post per week but invest a lot more time into making the content even longer and more impact-full with more graphics and illustrations etc.
So that’s been one of the downsides of daily blogging – too much content for people to keep up.
Too Much Focus on Teaching
I’m a huge believer in teaching through the clarity of my example.
What I mean by this is that I don’t like teaching theory that I haven’t tested myself.
I prefer to take things that I have learned, then apply it in real life, produce results with it (good or bad) and then share what I have learned from that perspective.
As someone who has been focused on personal development for over 20 years I have a LOT of content that I could share which comes from this place of sharing real-life examples of what has and hasn’t worked for me.
However, at the same time, no matter how much I’ve learned in the last 20 years, I’m still predominantly a student of personal development, and not just a teacher.
Over the last six months I’ve shared a lot of content from my 20+ years of experience, but I haven’t had a lot of time to invest into testing out and experimenting with some of the NEW things I’ve been learning in the last 6 months.
To be a good teacher, I believe you always have to also be a good student, and I’ve been finding myself feeling a bit imbalanced in this area of my personal development due to constantly being focused on trying to come up with something new to share and teach in my daily blog post.
So the second downside of daily blogging on this blog has been that I’ve had a lot less time to experiment and test out some of the latest and newest things I’ve just learned in the last 6 months.
Too Much Focus on Free Traffic Sources
Another downside of daily blogging has been that I’ve been putting too much time and energy into relying solely on SEO, social media and email traffic being generated from my daily blogging.
I haven’t had the time to invest a lot of energy into exploring some of the awesome paid traffic sources available out there, especially when it comes to growing my Empower Network business.
Don’t get me wrong, I love free traffic from blogging, but I don’t like the idea of putting so many of my eggs into this one basket.
Too Much Focus on Other People’s Passions
Finally, the last downside of blogging daily on this blog has been something that I just realized a few days ago.
As I mentioned above, on this blog I predominantly blog about personal development, entrepreneurship and making money online.
The intention behind my blog posts is to help people out there to get inspired and to start a blog around whatever their passions are and to teach people how to make money blogging about those passions.
When people join my Empower Network team, I’ve also been producing a private training course to help people make a full time income blogging about their passions.
The challenge has been that while I’ve been focusing so much of my energy on helping OTHER people to blog about their passions, I haven’t actually been doing a lot of blogging about MY passions!
In other words, I’ve been so focused on helping everyone else, that I forgot to enjoy the process of blogging about my passions myself.
There are two dangers in spending too much of your time “teaching” and not enough time actually “doing” what you teach.
Firstly, the first danger is burnout.
By not connecting to MY passions, and always focusing so much of my energy on helping others, I’ve been feeling a bit disconnected from my passions and a bit burned out.
Secondly, the second danger is losing touch with the very thing you’re teaching.
By not focusing any of my energy on blogging about MY passions, I risk eventually getting to the point where what I’m teaching starts to become outdated.
I find this is a common thing among a LOT of gurus out there ‘actually’.
They do something once, and make a lot of money online, and then for the next 5-10 years they teach that ONE way to make money online that worked for them.
There’s nothing wrong with that at first, but over time the stuff that they teach can become stagnant and outdated if they are not constantly testing out and doing NEW things.
I never want to get to that point where what I’m teaching is outdated or stagnant.
I don’t feel like anything I’ve taught on my blog fits into that category YET, but I do know that if I don’t start blogging about MY passions, and I just say in “teaching mode” 100% of the time, then this will eventually happen.
To me, that is NOT the best way to serve YOU – my community of readers.
Therefore, as of today I’m making some changes to my blogging schedule.
My New Blogging Plan
As of today I’ve decided to scale back the amount of content that I produce on THIS blog by about 50%.
In other words, I’ll still be producing the same great content focused on helping YOU – my readers – to get inspired, to start a blog, and to learn how to make money online, but I’ll be releasing it on a slower and easier to digest schedule of approximately 1-4 blog posts per week (instead of 7).
At the same time I’ll be reconnecting with and getting more focused on ramping up my blogging schedule on my TabletopGamer.com blog.
In other words I’ll still be blogging daily, and sometimes maybe even twice daily if I’m inspired to post on both blogs on the same day, but the blog content I generate will be split between the two blogs.
I’m not sure yet how the content breakdown will look yet. I don’t know if it will be along the lines of 50% / 50% on each blog or 40% / 60% or what, but whatever the breakdown will be I will continue to focus on providing the highest quality of content that I can on both blogs.
The cool thing is that I think me focusing some of my time on my TabletopGamer.com blog is actually going to help me deliver BETTER value here on this blog as I’ll be more connected to the most effective trends and techniques in becoming a successful blogger TODAY.
The other benefit of this will be that I will also be able to demonstrate to my audience that I can build content, a blog and a loyal following of fans and subscribers in a niche unrelated to the “make money online” niche.
My students, my Empower Network team-mates and my blog readers here will be able to look at my other blog and see how I’m applying the things that I’m blogging about here.
In essence, my TabletopGamer.com blog will be my guinea pig and it can serve as a great learning tool for me and my team. 🙂
I think this will be the best plan of action for me to take at this point, so that I can continue to deliver high-quality content here, and at the same time re-connect with one of my passions on my TabletopGaming.com blog, AND at the same time be able to maintain my habit of daily blogging at the same time.
And for those of you who enjoy hearing from me every single day, you can simply subscribe to both blogs and still get your daily dose of content from me. 🙂
P.s. If you want to learn how to build a blog where you can make money while blogging about your passions, click here now.