A very common complaint I hear from people who struggle to blog is that they can’t think of anything to blog about.
Usually they’ll say something like “Paul, my blog is about _________ but I’m not really an expert in that field and I can’t think of a good post to write.”
Trust me, I’ve been there.
You sit down, and you try to think of a blog post to write or a video to shoot on your niche topic.
I used to get stuck not knowing WHAT to write about or WHAT to make videos about.
Then I had this realization, which flicked a switch in my mind and ever since then I’ve found it really easy to have a never ending stream of blogging ideas enter my mind.
So what was this switch?
Well, here’s the thing…
… your MIND has a built in filter inside your head.
What this filter does is it categorizes certain things in your life into little compartments.
This filter places the majority of everything you know how to do, and know a lot about into a compartment called “super easy, I know how to do this”.
Then, this filter takes EVERYTHING inside this compartment and it makes you believe that whatever is in there is NOT WORTH making a blog post about because it makes you think that everyone out there already knows the same thing that you do.
Meaning, if you think about writing a blog post or making a video about one of the items inside this “super easy, I know how to do this”, your mind just says to you “Nah, don’t bother…everyone already knows how to do this and nobody will find it useful.”
This is where the problem lies.
Your mind is essentially filtering 99.999% of ALL of your wisdom / expertise using this filter and making you think that there’s no point blogging about any of those things.
And then, when you think about OTHER things that you don’t yet know how to do, like things you haven’t yet figured out, your mind says to you “NO, you can’t blog about that because you don’t even know how to do that yet.”
So then what are you left with?
All the things that you already know about and know how to do…. your mind filters out those things by thinking that everyone already knows how to do those things…
and all the things that you don’t yet know how to do … your mind filters out those things by thinking that you don’t know how to do them yet so how can you blog about them?
In order to STOP this, you have to stop discounting the value behind your wisdom just because you KNOW something and it’s easy for you to do that thing.
When you flip this switch in your mind, you’ll start to realize that you know SO MUCH stuff that you could create a million blog posts and still not run out of content to blog about…
… as long as you STOP discounting things that come easy to you.
Let me give you some examples of people who flipped that switch and didn’t allow their mind to stop them from creating content that seems “too easy” and “everyone already knows this, right?”
Example #1 – Boiling Water
Have you ever boiled water?
Of course, right?!
Everyone has! Who the heck doesn’t know how to boil water?
Well, this video has over 7,000 views and 35 likes.
OBVIOUSLY there are thousands of people out there who searched for this because they didn’t know how to boil water.
Here’s another example.
Example #2 – How To Use A Drill
Do you know how to use a cordless drill?
Well, if so, then you could have made this video and gotten over 63,000 views on it and 483 likes.
Example #3 – How to Wash Your Car
Do you know how to wash your car?
Well, then you could have made a video like this one, which has over 900,000 views on it.
Now, these are just a few examples, and obviously they might be related to your main blog topic or your niche market, but the reason I showed these three examples is to show you how your mind overlooks and filters out things that you DO KNOW but don’t even realize you know!
What you want to do is to start thinking about your blog topic or your niche market and start thinking about what things you know about that you don’t even realize you know about.
Go back a number of years in you mind to when you were a beginner…
…what questions did YOU have?
Why not start creating some content answering those questions or sharing some of the things you learned.
Your blog posts don’t have to be about something insanely revolutionary…
… in fact some of the best and most successful blog posts and videos on the Internet are VERY basic in nature.
They share an idea, or answer questions that are VERY basic.
Don’t let your mind trick you into believing that just because it’s something easy and basic, that everyone already knows that thing.